ADIDAS EVO SL
For this spec project, I set out to bring Adidas' new running shoe, the Evo SL, to life through dynamic product visualization and motion graphics. My goal was to stay true to its innovative design while showcasing its standout performance features. I placed the shoe in a surreal environment, using smooth animations and cinematic angles to highlight key elements like the sole and upper materials. Through fluid motion and precise detailing, I aimed to create an immersive experience that captures the Evo SL’s comfort, performance, and sleek style.
R&D
On this project, I challenged myself to explore different style frames and compositions while experimenting with interesting techniques in Cinema 4D. Below, you can see some R&D still that didn't made it into the final video. In the final video, most of the animations are driven by simple vertex maps and field rigs, with some texture attributes also playing a role.
Design & Animation: Arijan Gorjanac (Me)
Music & Sound Design: Arijan Gorjanac (Me)