NATURE OF AIR
This product visualization aims to highlight the importance of environmental awareness and sustainability by focusing on the impact of everyday products. It encourages a shift in perspective toward material consumption and inspires innovative solutions to reduce waste. The Nature of Air campaign is designed to evoke optimism and drive progress, fostering a collective vision for a more sustainable future. The goal is to imagine and create a world where innovation and responsibility coexist seamlessly
PROCESS AND R&D
In this project, I explored the concept of organic growth and motion to bring a natural feel and highlight the core aim of the project. By utilizing simple yet powerful Cinema 4D vertex map growth techniques, I was able to create smooth, flowing animations that are easy to manipulate. The color palette was carefully selected to evoke a sense of open space and airiness, with an orange accent adding a contrast to enhance the overall feel.
Design & Animation: Arijan Gorjanac (Me)